16 well-known influencers have volunteered to start following the law when posting about products or services…
I’ve always been a big fan of the quote: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The same goes for digital. I see far more businesses without digital strategies than with. In fact, I’d imagine they outnumber them 10-1. This for me is a HUGE problem! The world of digital is vast. Your team could spend all…
Talking about Mental Health can be a challenge for anyone, especially SMEs. But with research showing that UK businesses could save up to £8 billion per year by better understanding and supporting mental health in the workplace, the conversation is shifting at speed. This summer, Optix Solutions joined the worldwide Mindful Employer network to encourage wellness and support resilience in the workplace.…
Unless you are completely new to the world of digital, you’ve probably heard that content marketing is big deal. In an online world that’s only getting more competitive, driving users to your site with unique and genuinely useful content could arguably be the single most important digital marketing investment a company can make. So, the solution is simple right? Get a blog…
Instagram in 2018 is so much more than people uploading photos of their lunch – especially if you have a business. Whether you’ve noticed engagement drop off, have accidentally let your feed lie fallow, or just want to make sure you’re up to speed with the latest techniques, check out the quick actions below to inject new life into your company’s Instagram…