Author page: Chris Boyd

Marketing Automation: Everything you need to get started

old classic tin robot toy

After the success of the Optix Solutions annual event I feel it’s time to expand on one of the areas of digital that was discussed: marketing automation. It’s something that I’ve had a lot of experience working with over the past few years working in Marketing. In this post I’ll aim to teach you why marketing automation is important, the differences between…

Strong Content Production: The Hero, Hub & Hygiene Framework

Vintage Typewriter

When it comes to marketing, I’m not a fan of rules, especially when they’re served in a slightly patronising alliterated fashion. However when studying towards my Squared Online qualification I was introduced to Google’s three ‘H’ approach to content marketing, and although initially dubious; I’ve grown to endorse it. “So what are the three h’s of content marketing and why should I…

Introducing Chris Boyd

Does anyone else find these introductory posts astonishingly awkward? My name’s Chris and I’m a self proclaimed millennial. Some of my interests include, technology, everything Apple, fashion, music and a rather embarrassing infatuation with the Kardashians (judge all you like – lord knows the rest of the team does). I was born in Birmingham, raised in the Lake District and currently reside…