Earlier this year Google begin testing a new feature in their AdWords platform: Ads Added by AdWords. Since then, Google has begun to roll this out in more accounts (now re-branded as “Ad Suggestions”) via the new AdWords interface. Interestingly, while these ads are “suggested”, if you don’t tell them not to Google will automatically add them to your account after 14 days…
Google Analytics is a wonderful tool, and when set up well it delivers a variety of highly accurate data about how people visit and use your site. However, one of the few areas where this accuracy can be compromised is referral traffic. If you need a quick reminder, this is the traffic that should come from a person naturally clicking on a…
Back in May, Google announced that they would be implementing a variety of changes to AdWords, largely designed to improve the experience on mobile devices. With over 50% of searches now occurring on mobile, it seems Google is starting to really embrace a “mobile-first world”. We previously examined the implications of expanded text ads, but that wasn’t the only big news: Google…
It’s an exciting time in the world of search and PPC at the moment, although with several changes recently announced or implemented by Google, you might be feeling a little bit lost. One of the latest exciting developments is the announcement of expanded text ads (in addition to some other AdWords changes- stay tuned for details on those!), so here’s what you…
Delve into Google AdWords, and you’ll find numerous options to customise (and hopefully optimise) your PPC accounts, from the campaign level all the way down to individual ad groups and keywords. With geographic & temporal targeting, remarketing, and different keyword matching options, it’s easy to get bogged down in a lot of in-depth settings. That’s before you even get into playing the…
