Author page: Lisa Watson

Everything you need to know about Google’s latest PPC update

Over the weekend Google announced yet another update for it’s listings in SERPs (search engine results pages), but this time the update was focused on changing the way that Pay-Per-Click (PPC) campaigns are displayed. So what’s going on? If you haven’t heard already, Google has removed the adverts from the right-hand side of it’s SERPs in order to create a similar experience for users on both mobile…

Introducing Lisa Watson

A lover of travel, being outdoors, my dog, snowboarding, and music. You will often find me spending my weekends walking my dog or researching my next ‘go-to’ destination. A growing ‘bucket list’, the length of the Mississippi river, I spend the majority of my time working out just exactly how I am going to tick everything off my list. When I am…