Author page: Simon Key

Facebook Data Collection, Face Recognition and Ads

Since the Cambridge Analytica news story broke, Facebook and its founder, Mark Zuckerberg, have come under increasing pressure to be transparent about how Facebook collects data and how its ads operate. After an estimated 87 million Facebook users had their personal data harvested, Facebook’s Chief Executive attended a hearing at the Washington senate in the U.S. to address concerns about Facebook’s ability…

The Evolution of Facebook’s News Feed Algorithm

News Feed Algorithm

In 2016, marketing budgets that include Facebook spend are commonplace but with another significant drop in organic reach, it’s important that marketers have a basic understanding of what Facebook’s News Feed algorithm is and how it works. News Feed Algorithm: The Beginning Perhaps unsurprisingly, when Facebook launched its first iteration of News Feed – all the way back in 2006 – the…

Facebook Audience Optimisation

Earlier this year, Facebook unveiled a very cool targeting tool. Any decent marketer knows that Facebook’s paid targeting options are unmatched by its rivals, but finally Zuckerberg’s behemoth is rolling-out its organic targeting tool worldwide. Say hello to Facebook Audience Optimisation.   Audience Optimisation Facebook defines Audience Optimisation as: “an organic targeting tool to help publishers reach and engage their audience on…