Author page: Thomas Haynes

Interview Questions for Digital Marketing Roles

Interviewing candidates for a Digital Marketing role can be tricky. Marketers don’t typically have a portfolio and, whilst case studies are handy, they normally show the results of a team effort rather than the work of a single person. If your skillset is less technical than the person you’re hiring it can be difficult to understand exactly how skilled they are. Having…

How to Set Digital Marketing KPIs

Key Performance Indicators or KPIs are quantifiable goals which help you to measure success. For digital marketers, they are a useful way of setting expectations and proving a beneficial level of performance. Digital marketing is often seen by outsiders as difficult to explain or measure but this really isn’t the case. The success of a digital marketing campaign will typically be easier…

How to Ensure your Website Wins Friends and Influences People.

Dale Carnegie’s 1936 book ‘How to Win Friends and Influence People‘ is one of the most popular self-help books ever published. It’s sold over 30 million copies and regularly features on lists of the most influential books of all time. The ideas Carnegie wrote about have become so widely adopted that they seem almost commonplace now but in the 1930’s they were…