Author page: Thomas Haynes

24h Project: Create and Release an App

The Challenge In order to counteract my structured and methodical approach to creating things I’ve been trying to quickly make stuff and then make it better (or move on and make something else). The idea is to be more creative and to get things finished rather than get stuck trying to do everything exactly right. I’ve therefore been giving myself 24 hours…

5 Tips from Behavioural Economics to Improve your Ad copy

Behavioural Economics is a subset of economics which studies how social, cognitive, and emotional factors impact the financial decisions we make. You may think that you’re a rational, clear thinking decision maker but the chances are you’re easily swayed by factors you’ve never properly considered. Behavioural Economists study this and can therefore give us hints about how we might take advantage of other people’s irrational decision…