Yes, it’s a #humblebrag but as digital marketers we’re pretty damn good at well, marketing. Yet recently I’ve noticed that we’re not so good at actually marketing our marketing. In other words we deliver a lot of substance but without much style. Our presentation of what we do lets us down. The result? A lack of understanding from senior management A lack of…
Firstly let’s address that title up there. As someone who works in Digital Marketing with a big focus on Search it’s quite a risky thing for me to say. Even more so when you consider that I work for an Agency which also builds websites. If you don’t hear from me for a while I’m probably looking for a new job. What…
After the success of the Optix Solutions annual event I feel it’s time to expand on one of the areas of digital that was discussed: marketing automation. It’s something that I’ve had a lot of experience working with over the past few years working in Marketing. In this post I’ll aim to teach you why marketing automation is important, the differences between…
By most estimates there are 1 billion posts on the internet about useful Marketing tools. As this is the 1 billionth and one I thought I would celebrate by only including tools which are actually useful rather than a list of everything I can find on Google. So here are 5 Content Marketing tools we frequently use when creating content for our clients: Research…
One of the biggest problems that clients face when trying to write content is coming up with the ideas for the content itself. The problem is when you know your business inside out; you know it so well that it often becomes hard to look at the business from a completely new perspective, restricting your ability to constantly innovate. So how exactly…
