Content Marketing

Strong Content Production: The Hero, Hub & Hygiene Framework

Vintage Typewriter

When it comes to marketing, I’m not a fan of rules, especially when they’re served in a slightly patronising alliterated fashion. However when studying towards my Squared Online qualification I was introduced to Google’s three ‘H’ approach to content marketing, and although initially dubious; I’ve grown to endorse it. “So what are the three h’s of content marketing and why should I…