16 well-known influencers have volunteered to start following the law when posting about products or services…
I’ve always been a big fan of the quote: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The same goes for digital. I see far more businesses without digital strategies than with. In fact, I’d imagine they outnumber them 10-1. This for me is a HUGE problem! The world of digital is vast. Your team could spend all…
Talking about Mental Health can be a challenge for anyone, especially SMEs. But with research showing that UK businesses could save up to £8 billion per year by better understanding and supporting mental health in the workplace, the conversation is shifting at speed. This summer, Optix Solutions joined the worldwide Mindful Employer network to encourage wellness and support resilience in the workplace.…
As someone who has worked in SEO for over 10 years, I’ve seen more blog posts titled ‘SEO is Dead’ than I care to recall. I’m thrilled therefore, to finally be able to announce that AdWords is dead. Google’s advertising platform is no longer.. called AdWords, it’s been rebranded to *checks notes* Google Ads. Catchy name that – how I would have loved to…
If you’ve got an email address you’ll currently be inundated with GDPR emails pleading with you to “stay in touch” or “take control of your privacy options” (the least compelling call-to-action ever?). The companies sending these emails are increasingly starting to sound like desperate exes trying to convince you to give them one more chance. I’ve received some good GDPR emails, lots of…