Digital Marketing

Creating Your Digital Strategy

Creating Your Digital Strategy

I’ve always been a big fan of the quote: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The same goes for digital. I see far more businesses without digital strategies than with. In fact, I’d imagine they outnumber them 10-1. This for me is a HUGE problem! The world of digital is vast. Your team could spend all…

Becoming a Mindful Employer

Becoming_a_Mindful_Employer_with_Optix_Solutions

Talking about Mental Health can be a challenge for anyone, especially SMEs. But with research showing that UK businesses could save up to £8 billion per year by better understanding and supporting mental health in the workplace, the conversation is shifting at speed. This summer, Optix Solutions joined the worldwide Mindful Employer network to encourage wellness and support resilience in the workplace.…

Email Marketing Needs to Change Post GDPR

If you’ve got an email address you’ll currently be inundated with GDPR emails pleading with you to “stay in touch” or “take control of your privacy options” (the least compelling call-to-action ever?). The companies sending these emails are increasingly starting to sound like desperate exes trying to convince you to give them one more chance. I’ve received some good GDPR emails, lots of…