Digital Marketing

Facebook Data Collection, Face Recognition and Ads

Since the Cambridge Analytica news story broke, Facebook and its founder, Mark Zuckerberg, have come under increasing pressure to be transparent about how Facebook collects data and how its ads operate. After an estimated 87 million Facebook users had their personal data harvested, Facebook’s Chief Executive attended a hearing at the Washington senate in the U.S. to address concerns about Facebook’s ability…

6 New Instagram Features Released (Or Tested) So Far in 2018

January isn’t typically thought of as a very productive month. Many businesses are struggling to catch up after the Christmas break and focusing on their plans for the year ahead. The team at Instagram seem to have bucked the trend however – they’re released (or tested) at least 6 new features so far this year. As you would expect, the features range from really…

5 Things All Marketers Should Know About in Google Search Console

By their very nature digital marketers have to wear a lot of hats. One moment you’re trying to generate the latest viral campaign, the next – trying to get your head around assisted conversion tracking in AdWords. There’s one thing though that universally unites digital marketers though – Google. Yet, Google tools are not used equally. Ask almost any digital marketer about…

Interview Questions for Digital Marketing Roles

Interviewing candidates for a Digital Marketing role can be tricky. Marketers don’t typically have a portfolio and, whilst case studies are handy, they normally show the results of a team effort rather than the work of a single person. If your skillset is less technical than the person you’re hiring it can be difficult to understand exactly how skilled they are. Having…

AdWords Ad Suggestions: What You Need to Know

Earlier this year Google begin testing a new feature in their AdWords platform: Ads Added by AdWords. Since then, Google has begun to roll this out in more accounts (now re-branded as “Ad Suggestions”) via the new AdWords interface. Interestingly, while these ads are “suggested”, if you don’t tell them not to Google will automatically add them to your account after 14 days…