Key Performance Indicators or KPIs are quantifiable goals which help you to measure success. For digital marketers, they are a useful way of setting expectations and proving a beneficial level of performance. Digital marketing is often seen by outsiders as difficult to explain or measure but this really isn’t the case. The success of a digital marketing campaign will typically be easier…
Since early February, Facebook has been testing an alternative News Feed. We now know that this is called the Explore News Feed, and as of late last week, it is now being rolled out to all Facebook users. At the moment, Explore is purely made up of content from Pages that users have liked and content from Pages that Facebook thinks the…
In the words of the famous scriptwriter, Douglas Adams, “I may not have gone where I intended to go, but I think I have ended up where I needed to be.” Although he may not have been referring to internal linking, it reflects perfectly how internal linking can help your users discover new areas of your website. First of all you may…
Trouble In Paradise Fyre Festival sounded too good to be true: a music festival in the Bahamas with luxury accommodation, big name artists and supermodel guests. When it turned out that is was too good to be true the internet had a field day. The sight of people who had spent between $1,000 and $12,000 on a festival ticket stranded without food or accommodation…
So you’ve got a great site which you’re really proud of, but are you grabbing the attention of those all-important prospective customers when they search for you? How you appear amongst the hundreds of thousands of results on a search engine (namely Google) is an often overlooked, but important element of your online presence. Just like your website, you want to convey…
