Digital Marketing

Everything you need to know about Google’s latest PPC update

Over the weekend Google announced yet another update for it’s listings in SERPs (search engine results pages), but this time the update was focused on changing the way that Pay-Per-Click (PPC) campaigns are displayed. So what’s going on? If you haven’t heard already, Google has removed the adverts from the right-hand side of it’s SERPs in order to create a similar experience for users on both mobile…

Marketing Automation: Everything you need to get started

old classic tin robot toy

After the success of the Optix Solutions annual event I feel it’s time to expand on one of the areas of digital that was discussed: marketing automation. It’s something that I’ve had a lot of experience working with over the past few years working in Marketing. In this post I’ll aim to teach you why marketing automation is important, the differences between…

The Best Time to Tweet?

vintage-clock

When it comes to Twitter, you always get those awkward articles which say something like ‘if you’re in the tourism industry then it’s best to tweet at 10am on a Tuesday’ Wrong. How about 4pm on a Thursday for the legal industry? Wrong. The answer? There isn’t one. Nobody, and I mean nobody should be telling you the best time to tweet.…