Email Marketing

Email Marketing Needs to Change Post GDPR

If you’ve got an email address you’ll currently be inundated with GDPR emails pleading with you to “stay in touch” or “take control of your privacy options” (the least compelling call-to-action ever?). The companies sending these emails are increasingly starting to sound like desperate exes trying to convince you to give them one more chance. I’ve received some good GDPR emails, lots of…

Inverted Pyramid Email Designs

Email marketing receives the highest ROI of any marketing channel in today’s world. Are you creating email marketing campaigns that are capturing your audience’s attention, getting across your core message and encouraging them to convert? If not, don’t worry we are here to help! When designing and implementing an email campaign, the key is to capture the subscriber’s attention and get them to…

Marketing Automation: Everything you need to get started

old classic tin robot toy

After the success of the Optix Solutions annual event I feel it’s time to expand on one of the areas of digital that was discussed: marketing automation. It’s something that I’ve had a lot of experience working with over the past few years working in Marketing. In this post I’ll aim to teach you why marketing automation is important, the differences between…