Become customer-centric by improving user experience

Creating a logical and friction-free pathway to conversion is the nirvana of user experience (UX) goals. But in order to achieve this, users need to be at the centre of every design process, including the crucial iterative post-launch process. You can often identify digital properties that have haven’t prioritised user experience by their disjointed design elements, content inconsistencies and convoluted user journeys.…

Does PPC Work?

As someone who works for a Digital Marketing Agency I’m sometimes asked a the question “Does PPC work?”. Sometimes people want to know if PPC works for their industry or if it works for X objective but sometimes it’s literally as broad as does it (even) work at all? The short answer if yes, the slightly longer answer is: Google is (part of)…

Everything you need to know about Google’s latest PPC update

Over the weekend Google announced yet another update for it’s listings in SERPs (search engine results pages), but this time the update was focused on changing the way that Pay-Per-Click (PPC) campaigns are displayed. So what’s going on? If you haven’t heard already, Google has removed the adverts from the right-hand side of it’s SERPs in order to create a similar experience for users on both mobile…

Marketing Automation: Everything you need to get started

old classic tin robot toy

After the success of the Optix Solutions annual event I feel it’s time to expand on one of the areas of digital that was discussed: marketing automation. It’s something that I’ve had a lot of experience working with over the past few years working in Marketing. In this post I’ll aim to teach you why marketing automation is important, the differences between…