Strong Content Production: The Hero, Hub & Hygiene Framework

Vintage Typewriter

When it comes to marketing, I’m not a fan of rules, especially when they’re served in a slightly patronising alliterated fashion. However when studying towards my Squared Online qualification I was introduced to Google’s three ‘H’ approach to content marketing, and although initially dubious; I’ve grown to endorse it. “So what are the three h’s of content marketing and why should I…

24h Project: Create and Release an App

The Challenge In order to counteract my structured and methodical approach to creating things I’ve been trying to quickly make stuff and then make it better (or move on and make something else). The idea is to be more creative and to get things finished rather than get stuck trying to do everything exactly right. I’ve therefore been giving myself 24 hours…