I was inspired to write this post after reading about the pros and cons of Agency life vs. working client-side. Whilst I haven’t worked client-side I have experienced life in a small agency and a large one and there are some noticeable differences which might be of interest to others. This post will cover some of the main benefits to each type of agency but first I’ll…
I guess you could say I started early in terms of the Internet. 1998 was the year we started thinking about the creation of Optix Solutions , at its inception, a bog standard, bedroom web design company. In 1999 it became a reality. Let me just position that for you a second. Google was barely known back then. Alta Vista, Yahoo and…
One of the biggest problems that clients face when trying to write content is coming up with the ideas for the content itself. The problem is when you know your business inside out; you know it so well that it often becomes hard to look at the business from a completely new perspective, restricting your ability to constantly innovate. So how exactly…
When it comes to marketing, I’m not a fan of rules, especially when they’re served in a slightly patronising alliterated fashion. However when studying towards my Squared Online qualification I was introduced to Google’s three ‘H’ approach to content marketing, and although initially dubious; I’ve grown to endorse it. “So what are the three h’s of content marketing and why should I…
The Challenge In order to counteract my structured and methodical approach to creating things I’ve been trying to quickly make stuff and then make it better (or move on and make something else). The idea is to be more creative and to get things finished rather than get stuck trying to do everything exactly right. I’ve therefore been giving myself 24 hours…
