24h Project: Create and Release an App

The Challenge In order to counteract my structured and methodical approach to creating things I’ve been trying to quickly make stuff and then make it better (or move on and make something else). The idea is to be more creative and to get things finished rather than get stuck trying to do everything exactly right. I’ve therefore been giving myself 24 hours…

Introducing Chris Boyd

Does anyone else find these introductory posts astonishingly awkward? My name’s Chris and I’m a self proclaimed millennial. Some of my interests include, technology, everything Apple, fashion, music and a rather embarrassing infatuation with the Kardashians (judge all you like – lord knows the rest of the team does). I was born in Birmingham, raised in the Lake District and currently reside…

Introducing Lisa Watson

A lover of travel, being outdoors, my dog, snowboarding, and music. You will often find me spending my weekends walking my dog or researching my next ‘go-to’ destination. A growing ‘bucket list’, the length of the Mississippi river, I spend the majority of my time working out just exactly how I am going to tick everything off my list. When I am…

Ready for Take Off

As you may have gathered by the name we’re Unwritten Digital and according to protocol the first blog post is always to celebrate it’s launch. Party horns at the ready! We’re a bunch digital marketers working for Optix Solutions, a digital marketing and web design agency based down here in Exeter, Devon. There are 5 of us, each with strong opinions and stronger…

5 Tips from Behavioural Economics to Improve your Ad copy

Behavioural Economics is a subset of economics which studies how social, cognitive, and emotional factors impact the financial decisions we make. You may think that you’re a rational, clear thinking decision maker but the chances are you’re easily swayed by factors you’ve never properly considered. Behavioural Economists study this and can therefore give us hints about how we might take advantage of other people’s irrational decision…