In the words of the famous scriptwriter, Douglas Adams, “I may not have gone where I intended to go, but I think I have ended up where I needed to be.” Although he may not have been referring to internal linking, it reflects perfectly how internal linking can help your users discover new areas of your website. First of all you may…
Trouble In Paradise Fyre Festival sounded too good to be true: a music festival in the Bahamas with luxury accommodation, big name artists and supermodel guests. When it turned out that is was too good to be true the internet had a field day. The sight of people who had spent between $1,000 and $12,000 on a festival ticket stranded without food or accommodation…
So you’ve got a great site which you’re really proud of, but are you grabbing the attention of those all-important prospective customers when they search for you? How you appear amongst the hundreds of thousands of results on a search engine (namely Google) is an often overlooked, but important element of your online presence. Just like your website, you want to convey…
Dale Carnegie’s 1936 book ‘How to Win Friends and Influence People‘ is one of the most popular self-help books ever published. It’s sold over 30 million copies and regularly features on lists of the most influential books of all time. The ideas Carnegie wrote about have become so widely adopted that they seem almost commonplace now but in the 1930’s they were…
If your business is rebranding you’ll have a lot of changes you’ll need to make to ensure the new brand is consistent across the board. When Optix rebranded it made us aware of just how many places our brand was used both offline and online. Here is a basic guide to changing your username on some of the most popular social networks.…
