Dale Carnegie’s 1936 book ‘How to Win Friends and Influence People‘ is one of the most popular self-help books ever published. It’s sold over 30 million copies and regularly features on lists of the most influential books of all time. The ideas Carnegie wrote about have become so widely adopted that they seem almost commonplace now but in the 1930’s they were…
If your business is rebranding you’ll have a lot of changes you’ll need to make to ensure the new brand is consistent across the board. When Optix rebranded it made us aware of just how many places our brand was used both offline and online. Here is a basic guide to changing your username on some of the most popular social networks.…
Reclaiming links which point to broken pages on your site is a quick and easy way of gaining (or technically regaining) high authority links. The process is quite straightforward but it can get great results so is worth trying for any site which has been live for some time. Below I’ll explain what the technique is, how to do it and what…
With businesses increasingly shifting their budgets into digital, I’ve seen time and again the consequences of their decisions on their employees. There you are minding your own business and bam, you’re thrust into a new ‘marketing’ role because you’ve used Facebook once or twice or can work a CRM system. As good as you surely are, the new marketing roles that open…
In 2016, marketing budgets that include Facebook spend are commonplace but with another significant drop in organic reach, it’s important that marketers have a basic understanding of what Facebook’s News Feed algorithm is and how it works. News Feed Algorithm: The Beginning Perhaps unsurprisingly, when Facebook launched its first iteration of News Feed – all the way back in 2006 – the…
