As someone who has worked in SEO for over 10 years, I’ve seen more blog posts titled ‘SEO is Dead’ than I care to recall. I’m thrilled therefore, to finally be able to announce that AdWords is dead. Google’s advertising platform is no longer.. called AdWords, it’s been rebranded to *checks notes* Google Ads. Catchy name that – how I would have loved to…
At Unwritten Digital we like to think that we’re ahead of the curve and that our digital marketing knowledge is as up-to-date as possible but this one passed us by. Like us, you may have missed a change Facebook made to their targeting last year so we thought it would be good to write this post. What’s Happened Facebook has suspended all…
Earlier this year Google begin testing a new feature in their AdWords platform: Ads Added by AdWords. Since then, Google has begun to roll this out in more accounts (now re-branded as “Ad Suggestions”) via the new AdWords interface. Interestingly, while these ads are “suggested”, if you don’t tell them not to Google will automatically add them to your account after 14 days…
Back in May, Google announced that they would be implementing a variety of changes to AdWords, largely designed to improve the experience on mobile devices. With over 50% of searches now occurring on mobile, it seems Google is starting to really embrace a “mobile-first world”. We previously examined the implications of expanded text ads, but that wasn’t the only big news: Google…
It’s an exciting time in the world of search and PPC at the moment, although with several changes recently announced or implemented by Google, you might be feeling a little bit lost. One of the latest exciting developments is the announcement of expanded text ads (in addition to some other AdWords changes- stay tuned for details on those!), so here’s what you…
