Pay Per Click

Google AdWords: Fine Tune Your Search Ads

Delve into Google AdWords, and you’ll find numerous options to customise (and hopefully optimise) your PPC accounts, from the campaign level all the way down to individual ad groups and keywords. With geographic & temporal targeting, remarketing, and different keyword matching options, it’s easy to get bogged down in a lot of in-depth settings. That’s before you even get into playing the…

Does PPC Work?

As someone who works for a Digital Marketing Agency I’m sometimes asked a the question “Does PPC work?”. Sometimes people want to know if PPC works for their industry or if it works for X objective but sometimes it’s literally as broad as does it (even) work at all? The short answer if yes, the slightly longer answer is: Google is (part of)…

Everything you need to know about Google’s latest PPC update

Over the weekend Google announced yet another update for it’s listings in SERPs (search engine results pages), but this time the update was focused on changing the way that Pay-Per-Click (PPC) campaigns are displayed. So what’s going on? If you haven’t heard already, Google has removed the adverts from the right-hand side of it’s SERPs in order to create a similar experience for users on both mobile…

5 Tips from Behavioural Economics to Improve your Ad copy

Behavioural Economics is a subset of economics which studies how social, cognitive, and emotional factors impact the financial decisions we make. You may think that you’re a rational, clear thinking decision maker but the chances are you’re easily swayed by factors you’ve never properly considered. Behavioural Economists study this and can therefore give us hints about how we might take advantage of other people’s irrational decision…