Style.com has historically been a place to go to see the latest catwalk looks from top fashion designers. It’s now been turned into an Ecommerce platform which Conde Nast are planning on investing $100 million into in the next three years according to Business of Fashion. The old content (archived reviews and images of runway shows since 1991) has been moved over…
It was odd to see Google pop up in the mainstream news recently when they were split testing black links in the SERPs rather than blue ones. Having closely followed Google changes for about 9 years I was surprised to see non SEO types paying attention to the finer details of the search results. A big percentage of people don’t know that…
Last week the Optix Digital Marketing team took our annual pilgrimage to Brighton to attend BrightonSEO. We’re now in post Brighton mode – tallying up receipts and hoping that our lovely boss will authorise our expenses when he sees that we had lobster and champagne for dinner. One of the best talks I saw was by Barry Adams who had a refreshingly no-nonsense…
Google’s latest round of Manual Actions are a carefully timed warning to those using Outreach to boost their organic rankings. If you (or an agency you employ) are undertaking outreach then you need to know what Google are doing and why. Timeline 11th of March 2016 Google releases a post warning people that they need to take care when giving out or…
By most estimates there are 1 billion posts on the internet about useful Marketing tools. As this is the 1 billionth and one I thought I would celebrate by only including tools which are actually useful rather than a list of everything I can find on Google. So here are 5 Content Marketing tools we frequently use when creating content for our clients: Research…
