Social Media

The Evolution of Facebook’s News Feed Algorithm

News Feed Algorithm

In 2016, marketing budgets that include Facebook spend are commonplace but with another significant drop in organic reach, it’s important that marketers have a basic understanding of what Facebook’s News Feed algorithm is and how it works. News Feed Algorithm: The Beginning Perhaps unsurprisingly, when Facebook launched its first iteration of News Feed – all the way back in 2006 – the…

Facebook Audience Optimisation

Earlier this year, Facebook unveiled a very cool targeting tool. Any decent marketer knows that Facebook’s paid targeting options are unmatched by its rivals, but finally Zuckerberg’s behemoth is rolling-out its organic targeting tool worldwide. Say hello to Facebook Audience Optimisation.   Audience Optimisation Facebook defines Audience Optimisation as: “an organic targeting tool to help publishers reach and engage their audience on…