In 2016, marketing budgets that include Facebook spend are commonplace but with another significant drop in organic reach, it’s important that marketers have a basic understanding of what Facebook’s News Feed algorithm is and how it works. News Feed Algorithm: The Beginning Perhaps unsurprisingly, when Facebook launched its first iteration of News Feed – all the way back in 2006 – the…
Instagram has over 400 million active users. With that many people using the network on a regular basis, it’s one of the hottest social media networks today. And, with their own set of analytical tools on the way, now is the perfect time to start using it to promote your business. So, if you’re thinking about utilising Instagram in your social media…
Earlier this year, Facebook unveiled a very cool targeting tool. Any decent marketer knows that Facebook’s paid targeting options are unmatched by its rivals, but finally Zuckerberg’s behemoth is rolling-out its organic targeting tool worldwide. Say hello to Facebook Audience Optimisation. Audience Optimisation Facebook defines Audience Optimisation as: “an organic targeting tool to help publishers reach and engage their audience on…
Need a lesson in handling controversy? Then look no further than Protein World and their 2015 ad campaign. Skip the below if you want to dive into the lessons of the campaign, but start here if you need a recap of what happened… All About Protein World It all started with one question: Are you Beach Body Ready? In 2015, the sports supplement company…
Facebook’s Instant Replies is a new function that allows Page admins to set up an automatic response. Admins can now create a message comprised of up to 250 characters, that will automatically be sent to anybody who messages the Page during business hours. It works in the exact same way as Away Messages but Instant Replies can be used during your hours…
