Tag: behavioural economics

5 Tips from Behavioural Economics to Improve your Ad copy

Behavioural Economics is a subset of economics which studies how social, cognitive, and emotional factors impact the financial decisions we make. You may think that you’re a rational, clear thinking decision maker but the chances are you’re easily swayed by factors you’ve never properly considered. Behavioural Economists study this and can therefore give us hints about how we might take advantage of other people’s irrational decision…