Tag: digital marketing

Becoming a Mindful Employer

Becoming_a_Mindful_Employer_with_Optix_Solutions

Talking about Mental Health can be a challenge for anyone, especially SMEs. But with research showing that UK businesses could save up to £8 billion per year by better understanding and supporting mental health in the workplace, the conversation is shifting at speed. This summer, Optix Solutions joined the worldwide Mindful Employer network to encourage wellness and support resilience in the workplace.…

Interview Questions for Digital Marketing Roles

Interviewing candidates for a Digital Marketing role can be tricky. Marketers don’t typically have a portfolio and, whilst case studies are handy, they normally show the results of a team effort rather than the work of a single person. If your skillset is less technical than the person you’re hiring it can be difficult to understand exactly how skilled they are. Having…

Content Marketing – Post Less, Post Better, Post Smarter

After seeing some great speakers and getting some serious food for thought from this years Like Minds Ideas Festival right here in Exeter recently my first article for Unwritten Digital could have been about a dozen different topics. As I have found the time to digest all that information there was one keynote in particular that kept standing out for me. LinkedIn’s…

How to Set Digital Marketing KPIs

Key Performance Indicators or KPIs are quantifiable goals which help you to measure success. For digital marketers, they are a useful way of setting expectations and proving a beneficial level of performance. Digital marketing is often seen by outsiders as difficult to explain or measure but this really isn’t the case. The success of a digital marketing campaign will typically be easier…