Tag: digital marketing

Get your website noticed on search engine result pages

man searching in field

So you’ve got a great site which you’re really proud of, but are you grabbing the attention of those all-important prospective customers when they search for you? How you appear amongst the hundreds of thousands of results on a search engine (namely Google) is an often overlooked, but important element of your online presence. Just like your website, you want to convey…

Google AdWords: Fine Tune Your Search Ads

Delve into Google AdWords, and you’ll find numerous options to customise (and hopefully optimise) your PPC accounts, from the campaign level all the way down to individual ad groups and keywords. With geographic & temporal targeting, remarketing, and different keyword matching options, it’s easy to get bogged down in a lot of in-depth settings. That’s before you even get into playing the…