Firstly let’s address that title up there. As someone who works in Digital Marketing with a big focus on Search it’s quite a risky thing for me to say. Even more so when you consider that I work for an Agency which also builds websites. If you don’t hear from me for a while I’m probably looking for a new job. What…
As someone who works for a Digital Marketing Agency I’m sometimes asked a the question “Does PPC work?”. Sometimes people want to know if PPC works for their industry or if it works for X objective but sometimes it’s literally as broad as does it (even) work at all? The short answer if yes, the slightly longer answer is: Google is (part of)…
After the success of the Optix Solutions annual event I feel it’s time to expand on one of the areas of digital that was discussed: marketing automation. It’s something that I’ve had a lot of experience working with over the past few years working in Marketing. In this post I’ll aim to teach you why marketing automation is important, the differences between…
The majority of the world knows what Facebook is but not everybody understands the sophisticated, user-friendly adverts that are at our disposal. If you’re managing a Facebook Page or if you’re interested in social media marketing, Unwritten is here to explain what the best ads for Facebook are and why your business (or non-profit) should be using them in 2016. Why you should…
I was inspired to write this post after reading about the pros and cons of Agency life vs. working client-side. Whilst I haven’t worked client-side I have experienced life in a small agency and a large one and there are some noticeable differences which might be of interest to others. This post will cover some of the main benefits to each type of agency but first I’ll…
