Tag: digital marketing

Does PPC Work?

As someone who works for a Digital Marketing Agency I’m sometimes asked a the question “Does PPC work?”. Sometimes people want to know if PPC works for their industry or if it works for X objective but sometimes it’s literally as broad as does it (even) work at all? The short answer if yes, the slightly longer answer is: Google is (part of)…

Marketing Automation: Everything you need to get started

old classic tin robot toy

After the success of the Optix Solutions annual event I feel it’s time to expand on one of the areas of digital that was discussed: marketing automation. It’s something that I’ve had a lot of experience working with over the past few years working in Marketing. In this post I’ll aim to teach you why marketing automation is important, the differences between…