Tag: engagement

Email Marketing Needs to Change Post GDPR

If you’ve got an email address you’ll currently be inundated with GDPR emails pleading with you to “stay in touch” or “take control of your privacy options” (the least compelling call-to-action ever?). The companies sending these emails are increasingly starting to sound like desperate exes trying to convince you to give them one more chance. I’ve received some good GDPR emails, lots of…