Tag: Insights

Facebook Audience Optimisation

Earlier this year, Facebook unveiled a very cool targeting tool. Any decent marketer knows that Facebook’s paid targeting options are unmatched by its rivals, but finally Zuckerberg’s behemoth is rolling-out its organic targeting tool worldwide. Say hello to Facebook Audience Optimisation.   Audience Optimisation Facebook defines Audience Optimisation as: “an organic targeting tool to help publishers reach and engage their audience on…