Tag: KPIs

Creating Your Digital Strategy

Creating Your Digital Strategy

I’ve always been a big fan of the quote: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The same goes for digital. I see far more businesses without digital strategies than with. In fact, I’d imagine they outnumber them 10-1. This for me is a HUGE problem! The world of digital is vast. Your team could spend all…

How to Set Digital Marketing KPIs

Key Performance Indicators or KPIs are quantifiable goals which help you to measure success. For digital marketers, they are a useful way of setting expectations and proving a beneficial level of performance. Digital marketing is often seen by outsiders as difficult to explain or measure but this really isn’t the case. The success of a digital marketing campaign will typically be easier…