Tag: optimisation

Google AdWords: Fine Tune Your Search Ads

Delve into Google AdWords, and you’ll find numerous options to customise (and hopefully optimise) your PPC accounts, from the campaign level all the way down to individual ad groups and keywords. With geographic & temporal targeting, remarketing, and different keyword matching options, it’s easy to get bogged down in a lot of in-depth settings. That’s before you even get into playing the…