Tag: PPC

AdWords Ad Suggestions: What You Need to Know

Earlier this year Google begin testing a new feature in their AdWords platform: Ads Added by AdWords. Since then, Google has begun to roll this out in more accounts (now re-branded as “Ad Suggestions”) via the new AdWords interface. Interestingly, while these ads are “suggested”, if you don’t tell them not to Google will automatically add them to your account after 14 days…

Google AdWords: Fine Tune Your Search Ads

Delve into Google AdWords, and you’ll find numerous options to customise (and hopefully optimise) your PPC accounts, from the campaign level all the way down to individual ad groups and keywords. With geographic & temporal targeting, remarketing, and different keyword matching options, it’s easy to get bogged down in a lot of in-depth settings. That’s before you even get into playing the…