In the words of the famous scriptwriter, Douglas Adams, “I may not have gone where I intended to go, but I think I have ended up where I needed to be.” Although he may not have been referring to internal linking, it reflects perfectly how internal linking can help your users discover new areas of your website. First of all you may…
So you’ve got a great site which you’re really proud of, but are you grabbing the attention of those all-important prospective customers when they search for you? How you appear amongst the hundreds of thousands of results on a search engine (namely Google) is an often overlooked, but important element of your online presence. Just like your website, you want to convey…
Reclaiming links which point to broken pages on your site is a quick and easy way of gaining (or technically regaining) high authority links. The process is quite straightforward but it can get great results so is worth trying for any site which has been live for some time. Below I’ll explain what the technique is, how to do it and what…
Style.com has historically been a place to go to see the latest catwalk looks from top fashion designers. It’s now been turned into an Ecommerce platform which Conde Nast are planning on investing $100 million into in the next three years according to Business of Fashion. The old content (archived reviews and images of runway shows since 1991) has been moved over…
It was odd to see Google pop up in the mainstream news recently when they were split testing black links in the SERPs rather than blue ones. Having closely followed Google changes for about 9 years I was surprised to see non SEO types paying attention to the finer details of the search results. A big percentage of people don’t know that…
