Tag: user experience

Become customer-centric by improving user experience

Creating a logical and friction-free pathway to conversion is the nirvana of user experience (UX) goals. But in order to achieve this, users need to be at the centre of every design process, including the crucial iterative post-launch process. You can often identify digital properties that have haven’t prioritised user experience by their disjointed design elements, content inconsistencies and convoluted user journeys.…