Dale Carnegie’s 1936 book ‘How to Win Friends and Influence People‘ is one of the most popular self-help books ever published. It’s sold over 30 million copies and regularly features on lists of the most influential books of all time. The ideas Carnegie wrote about have become so widely adopted that they seem almost commonplace now but in the 1930’s they were…
Creating a logical and friction-free pathway to conversion is the nirvana of user experience (UX) goals. But in order to achieve this, users need to be at the centre of every design process, including the crucial iterative post-launch process. You can often identify digital properties that have haven’t prioritised user experience by their disjointed design elements, content inconsistencies and convoluted user journeys.…
